Get Shorty: A Look at Link Shortener Usage

In researching some results for a client recently, I found myself with some interesting statistics on link shortening use I thought I’d turn into an infographic and share. (Read: I spent so friggin’ long on this project I better have something to show for it.)

This is by no means an exhaustive, conclusive, or terribly scientific breakdown of all of the link shorteners out there, or how often they’re used, but rather a snapshot in time relative to a specific company — in this case, a nonprofit organization. I simply searched the 100 most recent mentions of the nonprofit on Twitter*, isolated those that included shortened links, and took a quick measurement.

More than half came from Facebook (, trailed distantly by, Constant Contact (, and a custom vanity URL the nonprofit is using to share its content.

It’s an interesting way to gauge where the chatter about you or your business is coming from and how people are sharing it; for instance, through this particular search, we know that at least 15 mentions came from e-newsletters (Constant Contact). That could be an important nugget of information when planning next quarter’s social media goals… To e-mail or not to e-mail? To go mobile? To blog? To ramp up PR? You get the picture. Or, if not, here’s a picture:

* — Tip: Make sure your search term is in quotes if the company’s name is more than one word, to weed out mentions that are simply Tweets containing those words, i.e. “Burger King” instead of just Burger King. The latter will return Tweets about Burger King the restaurant as well as Tweets like “I just ate a burger, and I am king.” Another tip: Make sure you’re sorting your search as ‘All Tweets’ instead of ‘Top Tweets’ if you’re looking for real-time information. If you’re more interested in which mentions are getting the most action, reverse that.

Go Speed Blogger, GO!

Today I embark on an exciting blogging adventure, as a ‘Guest Driver’ for Haddad Toyota! I’ll be testing out the 2014 Toyota Corolla for a week and sharing my adventures here and via my social networks Instagram, Pinterest, Twitter, Facebook, LinkedIn, and Vine.

This is a special promotion I’ve just entered into with the dealership to use the power of social media to spread the word about a new product…I’m doubly excited, though, because Haddad did their homework with me. Not only am I a complete and total social media nerd and obvious blog enthusiast, I’ve also driven Toyota-manufactured cars for more than 15 years. I had a Toyota Tercel for 11 years until I finally traded it in — as JaxDad says, by that time, I essentially owed the car money.

After bidding farewell to the Tercel, I bought a new Scion, which will be paid off in a matter of weeks (squeal). What can I say; they’re good cars. They last. They’re good on gas. It’ll be interesting to see what Toyota has in store for 2014, and car manufacturers in general, for that matter.

I’d be lying if I said this wasn’t a great excuse to get out and see some great stuff as fall commences, documenting along the way! This blogtastic project also coincides with Blogtoberfest, my annual blog celebration of all things October, so I’ll be dragging some of my compadres along on my mini road-trips to keep things interesting and get some other people’s opinions about the ride. Let me know if there are any specific Berkshire destinations you’d like us to zoom over to, and we’ll do our best! Leave suggestions in the comments.

A couple of housekeeping notes: This a straight test-drive in exchange for blogging and social media coverage – the dealership is providing the car for an extended test drive (7 days) and a gas card for fuel. There’s no other compensation involved. No, I won’t text and drive, I promise. The same goes for vining, tweeting, facebooking, pinning, and instagramming. This is a Haddad Dealerships/WriterJax endeavor. Read the  FTC Blogger Guidelines here.