V-Day 2020: Cultural References and All the Fixins

Huzzah and Hello, weirdos! Today marks the fifth annual Weird Valentine Gift post here at WriterJax, and this year is a good one. It’s almost as though society in general has, somehow, become more accepting of the fringe.

I kid. Still, as we head toward VD 2020, I give you five contenders for holiday gift-giving. Go forth and browse to your heart’s content!

Don’t Torture Yourself, Gomez.

Send your favorite horror-file, or least-favorite-person in general, a bouquet of Dirty Rotten Flowers this year, like The Morticia arrangement below. Bonus: the testimonial page on this website is gold, Jerry. Gold.

You Had Me at Au Gratin

For the pun-tacular person in your life who’s all ears, I give you the Potato Parcel. This item was actually featured on Shark Tank and has been sending spuds around the world ever since, including those adorned with photos of the recipient.

Couple Goals

No one knows ’til death do we part like Jack and Sally. Let’s celebrate that love with gaudy-ass jewelry.

Put Some Pink in your Drink

This is too pretty not to share: pink chai tea from Lee.

The Rest is Gravy

No Valentines Day is complete without something unctuous, and when it comes to unctuous, I always vote gravy.

Hexmarks Abound

Years ago, I wrote an article about The Salem Cross Inn in West Brookfield, Mass., named as such for the mark on its front door handle — a hexmark, also known as a Salem Cross.

Hexmarks were placed on doors across New England during the Salem Witch Trials, as a way to ward off evil spirits and the government, unless that’s redundant.

Upon relaying this tidbit to my mother while visiting home (a 1786 farmhouse on Cape Cod), she said nonchalantly, ‘Oh, we have those.’

Here’s a photo of my parent’s garage door, and the front door at Salem Cross:

Who knew.

HVAC Trading Cards? Sure, Why Not?

HVAC doesn’t sound like the most exciting topic to write about, but it’s actually pretty interesting.

The industry has long been a leader in energy efficiency, for instance. New technologies are always being applied to the development of products, and in the U.S., the “Made in USA” logo truly means something — creating not just exemplary products but jobs and expanding opportunities for those of us who live here.

It’s also an industry that has welcomed new forms of communication as social- and public relations continue to bloom. Part of the reason why is that there’s always new information to share in the HVAC biz, and even better, we have myriad places through which to share that content.

These guiding principles were behind a recent writing assignment I took on in tandem with Winstanley Partners for the KN Series of hydronic, cast-iron boilers. Starting with the idea of a technical brochure that would extol the benefits of the product to its key audiences, we took the assignment a step further, creating pieces of ‘mini-content’ that were even more targeted to core audiences.

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We didn’t negate that first idea of a one-sheet technical brochure, but rather created it to include components that could stand alone, and therefore speak directly to engineers, architects, builders, managers, and others.

As the copy and design started to coalesce, we soon noticed that the end-result was not unlike a set of trading cards.

HVAC trading cards? Well sure, why not? They’re shareable, printable, scale-able, and (yes) trade-able. That’s what we want when it comes to sharing information about a decidedly niche product. Plus, there are plenty of uses for such a thing – from social media content to trade-show giveaways.

These one-hit wonders were designed by Victoria Fiorini — copy by moi.

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The Read My Writin’ Round-up

I’ve been able to write a lot about where I live, recently – in the Berkshires of Massachusetts – so this shameless round-up of my own work is pulled together with a Berkshire County theme.

First, the latest; I wrote a ‘Parents-Eye Review’ for Berkshire Family Focus, upon the opening of the new Berkshire Carousel. Juli was my intern on this project.

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Next, on to the world of corporate spa retreats…an actual thing, apparently, and growing in popularity. I used two world-class resorts in the Berkshires to illustrate the trend of spa retreats as part of workplace health and wellness packages.

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Finally, a look at the entire region from the point-of-view of the visitor’s bureau and the owner/managers of some attractions in the area, including outdoor recreation spots as well as theater venues (two of the biggies in these parts).

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