Shakespeare & Company Presents March Mash-up: Contemporary Readings

LENOX, Mass. — Shakespeare & Company will present March Mash-up: Contemporary Readings on Saturday, March 26 and Sunday, March 27, featuring three …

Shakespeare & Company Presents March Mash-up: Contemporary Readings

Call for Blogtoberfest Entries!

I always welcome guest posts at The Jump, but I take the collection thereof more seriously from October 1 to All Hallows Eve. The results have been varied and awesome, ranging in topic from witches to zombies to Neil Diamond.

Over the years, Blogtoberfest Guest Post submissions evolved into a full-on contest, with winners, prizes, and the bestowing of appropriate amounts of online glory.

Winners will be decided by readers via an online poll at the end of the month. There’s no length requirement or limit, and posts need not be spooky. October is also the month of harvest, baseball, and Breast Cancer Awareness. It may be that you or your organization has an annual event this month that deserves a little publicity. Whatever the topic – if it says October to you is fair game!

Prizes will be announced soon, and posts are accepted throughout the month, so get writing and send your entries to writerjax -at-!

PodCamp WM returns for its EIGHTH session!

Social media and networking event returns to Holyoke Community College on April 2  

HOLYOKE, Mass. – PodCamp Western Mass. (PCWM) returns to the region for its eighth session on Saturday, April 2 at Holyoke Community College’s Kittredge Business Center.

PCWM is the longest running event of its kind in New England, organized by local volunteers and modeled on the global PodCamp style of workshops. The event welcomes anyone interested in learning more about social media and networking, from beginners to advanced practitioners. Participants choose the topics they’d like to discuss on the day of the event; anyone can suggest or lead a session, and topics often include overviews of current and emerging trends.

PCWM co-founder Jaclyn Stevenson, director of public relations and social media for Winstanley Partners – a creative agency in Lenox, Mass. – said this democratic approach is in line with the key tenets of social media and networking, which aim to involve everyone in a global conversation.

“PodCamps offer all types of people, extroverts and introverts alike, opportunities to both learn and teach in a low-stress environment,” she said, noting that the events also serve as barometers for social media’s influence. “In eight years, we’ve seen this phenomenon take hold of the entire world, and PCWM allows us to not only stay on top of new developments, but to share that knowledge immediately with our local communities.”

PCWM will be held on Saturday, April 2 from 9 a.m. to 4 p.m. at HCC, with an after-party to follow. Attendees are encouraged to bring laptops, power strips, smartphones, and cameras, and can come and go as their schedules allow. The cost of the program is $35 and $15 for students, which includes lunch and morning refreshments, as well as a PCWM t-shirt while supplies last. Tickets are limited, and participants are encouraged to pre-register via EventBrite. News of the event is also available by searching #PCWM8 and #PCWM on Facebook, Twitter, and Instagram.

About PodCamp WesternMass
PodCamp WesternMass (PCWM) launched in 2009 to allow anyone interested in the online world to share ideas, hear from industry experts, and participate in discussions at their own pace. PCWM is part of a large network of similar events; the first PodCamp was held in September 2006 in Boston, and today camps are staged around the globe in response to this rapidly growing phenomenon. To learn more or to register, visit the PodCamp WesternMass website (

Sponsorships are still available.

2016 Park Ranger: HCC Kittredge Center

Trail Blazer Sponsor: Women Business Owners Alliance

After-Party Sponsor: Cider House Media

Get Shorty: A Look at Link Shortener Usage

In researching some results for a client recently, I found myself with some interesting statistics on link shortening use I thought I’d turn into an infographic and share. (Read: I spent so friggin’ long on this project I better have something to show for it.)

This is by no means an exhaustive, conclusive, or terribly scientific breakdown of all of the link shorteners out there, or how often they’re used, but rather a snapshot in time relative to a specific company — in this case, a nonprofit organization. I simply searched the 100 most recent mentions of the nonprofit on Twitter*, isolated those that included shortened links, and took a quick measurement.

More than half came from Facebook (, trailed distantly by, Constant Contact (, and a custom vanity URL the nonprofit is using to share its content.

It’s an interesting way to gauge where the chatter about you or your business is coming from and how people are sharing it; for instance, through this particular search, we know that at least 15 mentions came from e-newsletters (Constant Contact). That could be an important nugget of information when planning next quarter’s social media goals… To e-mail or not to e-mail? To go mobile? To blog? To ramp up PR? You get the picture. Or, if not, here’s a picture:

* — Tip: Make sure your search term is in quotes if the company’s name is more than one word, to weed out mentions that are simply Tweets containing those words, i.e. “Burger King” instead of just Burger King. The latter will return Tweets about Burger King the restaurant as well as Tweets like “I just ate a burger, and I am king.” Another tip: Make sure you’re sorting your search as ‘All Tweets’ instead of ‘Top Tweets’ if you’re looking for real-time information. If you’re more interested in which mentions are getting the most action, reverse that.

A Half-dozen PodCamps and No Signs of Stopping

It always takes me too long to write a post about PodCamp Western Mass.

We just put our sixth camp in the books this past Saturday, and I’ve spent the last few days mulling over the new things I learned, poring over posts, photos, and emails from other campers — some I’ve just met, some old friends — and generally glowing over the awesomeness of this event.

It’s truly one of my favorite days of the year, like Old Home Days with an extra-healthy educational and social component. I’m not one to overstate how great something is unless it’s warranted, and also not one to stay involved with something once it’s run its course for me. So, six years after signing on to launch PCWM along with Morriss Partee and seeing it evolve (this year under the lead organization of six-time camper Kelly Galanis, in her flame-haired glory), to be this jazzed about something and already looking forward to PCWM7 proves we’ve hit on something special.

Each year, PodCamp has offered some comfortable consistency along with welcome changes each time we’ve convened. It’s steadily gotten larger, for one, attracting seasoned campers along with first-timers who have no idea what they’re getting into, but jump in anyway. The t-shirts we give away look similar to those of previous years, but this Saturday session, listed more sponsors than we’ve ever had before on the back. The ‘Twitter Fountain –‘ the real-time flow of Tweets projected on the wall of the main room — was replaced this year by Eventstagram, projecting photos and videos of the day as it happened.

After check-in, opening remarks, and cups of coffee and muffins, everyone was sent to the evolving agenda board to see what sessions might be offered and also post what they wanted to learn about. Damn if those giant Post-its aren’t a thing of beauty every year, stuck to a random wall pointing people to various classrooms.

Another difference for me at PCWM6, compared to previous years, was that I decided not to present. Instead, I decided to use all of my time to attend other people’s classes, and I’m glad I did — I didn’t miss nearly as much that I wanted to see and was able to focus on the lessons at hand instead of thinking ahead about my own Powerpoint slides and bullet points.

That said, here are some of my thoughts from each session I was able to catch:

Creating Meaningful Content with Jon Reed

This was a session after my own heart — discussing various journalistic and editorial skills that can, and should, Screen Shot 2014-04-23 at 2.04.45 PMbe applied to content creation and curation on the web. It’s not about having the most followers, the most Tweets, or the most photos posted on Instagram — it’s about the quality Screen Shot 2014-04-23 at 2.05.06 PMof what you’re posting and how well it resonates with your core audience, whether that audience is ten people deep or ten thousand. Jon is the co-founder of another excellent nonprofit group in our area, Hidden Tech, marking one of many crossovers with other groups I noticed throughout the day.  Here are some of my favorite soundbites from the class… I plan on looking more deeply into the idea of ‘Design Thinking.’

Jon’s ‘Google this’ suggestion: Hubspot Pool Guy

Branding to Change the World with Chris Landry

This session looked at how all brands need to clarify their true message — what their mission is, what they’re really selling, and to whom — to succeed in today’s business climate. Chris works extensively with nonprofit organizations, but the lessons apply to any business: no matter how many marketing dollars you spend, they’ll Screen Shot 2014-04-23 at 2.21.04 PMbe worthless if you’re not listening to and communicating effectively with your customers. It’s also key to define your niche and who it benefits, revisit what you’re putting out into the world frequently, and make edits as needed. The two big takeaways for me during this class were how nonprofits especially might talk to their audience in better ways (ever given $10 to a cause only to be thanked with an invitation to a $500 gala?) and how marketers can ‘brand for good’ without going to one of two extremes: depicting a utopia where everyone is happy and prosperous, or conversely, a distopia of starving children and wasteland. For the majority of us, the reality lies somewhere between the two.

Chris’ ‘Google this’ suggestion: United Breaks Guitars

E-mail Marketing Update Session with Liz Provo

This was a session I was particularly jazzed to attend because I use email marketing with a couple of clients regularly, and not only was I in search of some best practices tips, I also felt like I might gain some ammunition on some of the points I’ve been trying to convince them of (i.e newsletters need not be novellas).Screen Shot 2014-04-23 at 2.40.11 PM

Thankfully, that’s just what Liz provided: Advice and stats to back up the notion that e-newsletters should be brief, to the point, and offer something to the reader, whether it’s a discount or a tidbit of information. She also offered some great reminders: 51% of us are reading newsletters we receive in our email on our mobile devices, for instance, so the amount of scrolling a reader needs to do amounts to how many times they have to touch the screen with their finger; brand consistency with use of colors, logos, fonts, etc. is important and easily achieved (try to match web colors with print colors), and a good baseline for a subject line’s length is five to eight words or 40 characters.

View Liz’s slides here!

 The Psychology of Social Media with Jennifer Williams

I was glad to see Jennifer revisit this popular session from last year, because it was one of the few that I missed and everyone was buzzing about it. The crux of the class was to get a grasp on the different ‘mindsets’ of each popular social network first in order to best use them as tools. For instance, Facebook asks us to answer the question ‘Who am I?’ with our posts. Twitter asks ‘Who am I right now?’ and Pinterest asks ‘Who do I want to be?’ in an aspirational way. Knowing what questions the networks are asking, figuratively, helps us know what to post and how… answering the question ‘Who am I right now’ might work some of the time on LinkedIn, where the question being posed is ‘Who am I professionally,’ but it’s not a slam dunk and can sometimes even backfire.

Jennifer’s session also offered a lot of tips about specific networks to build on this psychological base… posts with a list or strong visual component do particularly well on StumbleUpon, for example. Google+ is one of the few social networks more dominated by men than women. The average sale on Facebook, based on mentions of a product, amounts to $54. All helpful tips for individuals and business users.

Read more about Better Marketing Through Science here!

Social Gone Mobile with Alfonso Santaniello

The final session of the day for me was a roundtable (or, in this case, round-floor) on social apps, particularly those that are lesser known or more popular among teenagers and tweens. These kinds of apps are those that often come out of nowhere to lead a new trend, or for that matter, be purchased by Google or Facebook for billions of dollars, so they’re important to keep tabs on. We spent a good amount of time on some of the new ‘anonymous’ apps, for instance, like Whispr and Appsecret, which let people say things without being identified — be it about a person, and establishment, or just a thought. Clearly, these apps have strong pros and cons… we’ve already seen the damage anonymity can do when it comes to bullying and ‘trolling’ online, but conversely a lack of privacy has a lot of internet users feeling weary — and wary — of Big Brother. The good news is social apps are being used for good in all sorts of ways. High school students are making their own PSAs about topics that concern them using Vine, and Snapchat (a photo-based app wherein the photo disappears after a certain amount of time) is being used to offer ‘secret discounts’ to followers of businesses, especially restaurants.

Read more about anonymous apps in advertising here!


Some other perks of the day, thanks again to Kelly:

Awesome Podcamp computer bag schwag.

Hot Barbeque lunch for the WIN.

Flavored water pitchers throughout the day.

Live after-party entertainment.

…I mean really; why would you miss this? See you next year!