Hats off to Berkshire Creative for a smashing SPARK! networking event at Chesterwood, the former studio and home of sculptor Daniel Chester French, last week. The conversations alone were enough, but just one small part of a well-organized event.
We talked about marketing, media, public relations, and the power of collaboration with dozens of like-minded folks. But we didn’t just talk shop. We talked about wine, hummus, and overflowing cheese platters. We talked ballet, poetry, jazz, and playwriting. There was a discussion about synesthesia in there somewhere. We strolled the grounds and viewed the exhibits, and made new friends.
The temperamental New England weather didn’t dampen our spirits, and a stalwart Abe Lincoln — perhaps French’s most notable subject — kept close watch over the tent as we chatted, mingled, and perused.
Below are some of my favorite glimpses from the evening …
The gorgeous, innovative creations of Chiossone & Co., eco-sustainable wood products and decorations. The possibilities are endless, and include ornaments, toys, home decor, wall moldings, and even wedding invitations.
Each featured business at the event provided a small free gift for attendees. The chotchkes included little art spoons from Berkshire Art Kitchen, handmade ornaments from the Berkshire Ballet, and hot magenta decals from the Williams College Museum of Art.
Words, pictures, 3D things to touch and feel… we – meaning my cohorts at an ad agency I work with – were sure to highlight all of our strengths.
Daniel Chester French created the Lincoln Memorial sculpture as well as the Minute Man in Concord, Mass. This similar statue of Abe looks serenely over the Chesterwood grounds. Or maybe he’s napping.
In response to Berkshire Creative’s call for featured businesses to bring a small give-away to the event, my fellow creatives devised the Creativitea tea bags. Tea Guys of Hatfield, Mass. supplied the herbal tea, and the agency I work with created the packaging, complete with all the ‘T’ words that make us tick: Talent, twists, turns, and Twittering among them. Most All of the credit goes to CopySquirl.
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A Civil Rights display at Chesterwood the holds true today.
See more photos here.
Published: Tuesday, 7 July 2009 Tags: