Flavor fusions that start in the boardroom have varying results, but the releases of these alien appetizers are always fun, and 2021 has plenty to offer.
Indeed, like mad scientists with unending supplies of lab specimens, brands of all types are banding up, testing new waters, and crossing over, creating monster mash-ups of flavors as well as weird preparations like freeze-dried cheese and whipped coffee.
Smartfood and Krispy Kreme, for two, are leading the charge with their limited-time flavor partnership.
Pepsi x Peeps promises a marshmallow flavored soda array in Peep-centric packaging in time for Easter (gross), and three of Jelly Belly’s Fabulous Five flavors represent brand partnerships with Sunkist, Coldstone Creamery, and whatever soda conglomerate currently operates A&W, Dr. Pepper, Crush, and … 7Up? Is 7Up back?
Falling into the category of a more full transformation, the beautiful bean footage at Bush’s Best now includes a highlight reel of bean-based chips and dips, Wendy’s Frostys are now a cereal, and Heinz has entered a new dimension with their sauce blends; especially with Tarchup and Hanch.
What monstrous mixology have you see lately? Leave your discoveries in the comments.