a man with a burger king mask and medallion standing at the top of a hill on a street. There is a city skyline behind him.

The Incredible, Edible Costume Round-up of 2022

It’s Spooky Season, and the brands are back with their entrees into the costume-as-PR game.

The menu is a little lighter this year than it has been in the past, when the neighborhood streets teemed with unsettling hoardes of the Burger King, Ronald, and the Man Who Runs on Dunkin’.

But Spirit Halloween, which has collabed with brands before – my most recent favorite being the Colonel – is keeping the sugar show going, having joined forces this year with Mountain Dew to offer the carbonated costume in three flavors (Baja Blast, Code Red, and original) plus the added Voo-Dew Grim Reaper get-up.

This Dewsome pairs easily with any of the Cheetos brand-collab costumes, including bag, slutty dress, and individual Cheeto. Or, add protein with the White Castle Chicken Fries costume.

In a party full of life-sized foods and beverages, though, Franzia may top them all with its Chardonnay and Cabernet Sauvignon costumes, which glow in the dark and come complete with 5L bags of wine and working spouts. There’s also a less expensive, non-wine-dispensing version of the Sunset Blush box, if that’s more your jam.

As an aside, Franzia’s year-round merch game is on. Point. Winter? Peep the Franzia pom-pom hats, ugly sweaters, and gift wrap. Spring? They’ve got push pins and plush pillows for your home-improvement needs. Summer brings with it the one-piece bathing suit and pool float, and we’ve already covered the interactive wine-tunics of Fall, 2022.

Officially licensed alcoholic ensembles don’t stop with wine, either — Anheuser-Busch has a full selection of bottles and cans, both original and light, and Fireball has entered the chat with two versions of a nip bottle.

Feature image Big Wheel Race 2013: Burger King Guy Fashion by Lynn Friedman, via flickr.

Costume ideas spotted at:

wearyourbeer.com

simplemost.com

thrillist.com

hypebeast.com

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